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Chief Toy Expert's Log: Stardate 2024.4.10
Dear future toy store owners,
I thought I’d take a minute to review what was billed as one of the biggest events in our lifetime, The Total Solar Eclipse on Monday, April 8, 2024. Was it a celestial success or cosmic calamity? Depends on who you asked, what they sold, where they were, and what their mission was. While well-researched and best estimates of crowd size and potential revenue had many of us seeing dollar-sign-shaped stars, our revenue reality was a little more…down-to-earth. While my personal mission of making cash angels on my bed after Totality was pretty quickly aborted, the whole weekend still panned out to be worth the hype when it came down to overall experience. If you are reading this well into the future and approaching October 17, 2153, I have some stellar advice for you.
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I started in the toy business about ten years ago. At that time, in that store location, there was an entire WALL of puzzles ranging in piece count from 25 to 1000+, plus a nice, big spinning display of chunky puzzles, peg puzzles, etc. Puzzles were an everyday item back then. Meaning, pretty much everyday we sold a puzzle. Parents and grandparents snatched up the latest designs and appreciated the wide variety of art and style that our puzzle selection offered.
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