Are you the move ahead at full bore kind of person? Me too.
So, what IS really important? From a business standpoint, we've been working hard at refocusing on the value of PLAY and educating ourselves so we can help educate you. Our mission goes beyond just trying to sell you the hottest new toy. In fact, I'd say we don't even carry what the average consumer would consider "hot". Our mission is to find toys that bring out the joy of PLAY in the everyday. We want to help you foster the love of play, imagination and creativity in your children through quality toys, books, games and events. We want to help you give gifts that outlive the latest fad. Most of all, we want to be of service in our community through participation in local events, programs, and GIVING.
We want to be AMAZING at that.